How to Blog With Passion
I haven’t blogged for a while.
O.K. That’s a lie. I have, but not here. Since the New Year most of my posts have been over at EasyContentBlueprints because we’re running some exciting webinars over there and that’s where my focus was.
So this is my first post here for the year. And because this is my own, personal site, where I don’t have to worry about what other people want, or like, I decided it would be a good one, a stirring post, something that would get the year off to a momentous start.
So here we are. Let’s get momentous.
It’s not working. Come on lets go! Put some passion into it!
Do you ever have days when you sit down, and somehow the enthusiasm is just not there?
If you said yes, never think you’re alone.
My inbox is filled with emails from people with webstores, or with products to sell, who chose their products for lots of good reasons, but without realy understanding what the job of selling on the internet entails. People who sit down, knowing they have to blog or write an article and all have the same question – what can I write about?
To misquote Monty Python – where’s the passion? It’s over there in the box. But it was squeezed out because the necessity and the boredom put on weight.
And just like no-one expects the Spanish Inquisition, noone expects that their major activity after launching their webstore will be writing.
But it is.
There are product descriptions, landing pages and newsletters.Press Releases, blog posts and articles.
and tweets and even (shudder)
And the worst thing about them all is that when you really don’t have any enthusiasm, it comes across in your writing. I know this and I’m still guilty of it. Here’s an extract from two product descriptions I wrote last year.
Blue chiffon nightgown with crossover straps
Delicate nightgown in shimmering blue chiffon
The first description tells you more about the nightgown
The second descriptions sells.
Can you guess which nightgown I liked best?
So how can you find a passion for your product and put some fire into your blog posts?
Most of the gurus will tell you you don’t have to know anything about the niche product you choose to sell.
They’ll also tell you that you don’t need to use it or like it.
And they’re right. You don’t.
As long as you can afford to hire other other people to do the writing for you.
If you can’t, you face long hard hours churning out prose you don’t believe in, a soul destroying activity for anyone.